LotOwl vs Fullpath. With sources.
Fullpath is a full marketing platform with a CRM, customer data and AI agents built in. Here's how the two compare on price, contract and what each one does, taken from Fullpath's own website and terms.
Different lots, different fits.
LotOwl fits if you want
- The price up front: $699 a month, no setup fee
- Month to month, cancelled from your dashboard
- One job done well: every lead answered, in English, Spanish and Portuguese
- To try it yourself before you talk to anyone
Fullpath fits if you need
- A full marketing platform: CRM, customer data and ads
- 200+ integrations
- Support for OEM programs
Row by row, side by side.
| Compared | LotOwl | Fullpath |
|---|---|---|
| Price on the website | $699 a month | Not published. Get a demo |
| How you start | Try it yourself as a buyer, then sign up | Get a demo |
| Contract | Month to month | Renews automatically for the same term |
| Stopping renewal | Cancel any time | Notice at least 30 days before the term ends |
| Languages listed | Multilingual: English, Spanish and Portuguese | None listed on its website |
| What it is | AI that answers every lead, for independent lots | A marketing platform (CRM and customer data) with an AI lead agent |
| Lead coverage | Every lead answered in about a minute, 24/7 | “24/7 lead coverage” from its AI agents |
| Connecting your systems | 14 integrations and growing, DealerCenter included. Plus any CRM or site that speaks ADF | 200+ integrations (Fullpath's claim) |
= ahead on that row. Texting turns on as soon as the carriers approve your number, usually within a couple of days. Source: Fullpath's website (fullpath.com, checked October 31, 2026) and its terms of service (last updated March 2, 2025, read October 26, 2026). Terms can differ by contract. Not affiliated with Fullpath.
Questions about Fullpath.
How much does Fullpath cost?
Fullpath doesn't publish a price. Its website asks you to get a demo. LotOwl is $699 a month, with no setup fee.
Can you cancel Fullpath any time?
Fullpath's terms renew your plan automatically for the same term unless you give notice at least 30 days before it ends. LotOwl is month to month: cancel any time in your dashboard.
Is Fullpath a lead-response tool?
Fullpath is mainly a marketing platform, with a CRM and customer data, and it includes an AI lead agent. LotOwl does one job: it answers every lead, 24/7, and books the visit.
See it before you pay a cent.
Send a lead as a buyer and watch the owl answer. $699 a month after that, no setup fee, no contract.